February 4, 2013
Super Bowl XXLVII sets TV ratings mark
By BILL LANKHOF, QMI Agency

Baltimore Ravens quarterback Joe Flacco (C) raises the Vince Lombardi Trophy as he celebrates victory over the San Francisco 49ers in their NFL Super Bowl XLVII football game in New Orleans, Louisiana, February 3, 2013. (REUTERS)

It cost a lot of chickens their wings, but Sunday’s Super Bowl set a record as the most-watched event in U.S. television history.

Nielsen reported the game scored a 48.1 rating and 71 share in its select measurement of big cities. That’s 1% over a similar measurement in last year’s game.

One ratings point represents 1,147,000 households, or 1% of the nation’s estimated 114.7 million TV homes. The share means that 71 percent of TVs that were on at the time were tuned to the Super Bowl.

It is the third year in a row that the Super Bowl has set a record as U.S. television’s most watched event. Canadian ratings weren’t immediately available.

There was also a huge up-tick in social media commentary during the game. The company Trendrr. TV, which tracks activity on Twitter, Facebook and other social networks, estimated there were 47.7 million posts during the game. That compares to 17 million during the 2012 Super Bowl and three million in 2011.



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