TORONTO - Sunday’s Super Bowl attracted a Canadian audience of 8.15 million, making it the most watched Super Bowl in Canadian television history.
The national audience was also 12% higher than for last year’s game when 7.3 million Canadians tuned in to watch the Green Bay Packers slay the Pittsburgh Steelers to win Super Bowl XLV.
Overall, more than 18 million viewers — or more than one in two Canadians (54.4%) — watched some or all of Super Bowl XLVI on CTV or RDS.
It was a similar story in the U.S., NBC announing Monday that an average of 111.3 million people viewed the game, the biggest audience in U.S. television history.
It narrowly beats last year’s record of 111 million for the Packers-Steelers Super Bowl.
An average 30-second commercial during Sunday night’s game sold for $3.5 million. And, while it was the most-watched program ever, Super Bowl XX in 1986, featuring the Patriots vs. the Bears, earned a higher percentage rating: 48.3 and a 70 share of the audience.
P.S. Memo to frustrated football widows: That lump on the living room couch you haven’t been able to get out since last September?
It’s your husband.
It should work itself out just in time for the start of the Stanley Cup playoffs. So, in other words, like the Patriots, you can’t win either!
COUGHLIN WANTS TO COACH SOME MORE
New York is going to have Tom Coughlin to kick around for a while.
Coughlin refuted speculation he would retire during his press conference Monday.
The 65-year-old coach, who heard calls that he should be fired earlier this season, said he wants to return to coach the Giants next season and perhaps beyond. “I certainly hope so,” Coughlin said. “That is my intention. We have some ownership that has to give approval. I’m looking forward to it.”
Coughlin’s contract runs through the 2012 season but owner John Mara said the two would sit down and discuss an extension.
The Super Bowl win was Couglin’s second in four years. And, a funny thing happened on his way to becoming the oldest head coach to ever win the game. He actually had fun!
“The word ‘fun’, I think I understand what it means in relation to our business,” said Coughlin, who cracks a smile about as often as the Sphinx. “When it all comes together and you start to play well and we are all on the same page and there isn’t any question about communication and everyone has that look in your eye going to work and going to practice ... that is fun.”