Psst, wanna buy a Super Bowl ad? It will cost you $4.5M

Denver Broncos coach John Fox watches play against the Seattle Seahawks during Super Bowl XLVIII at...

Denver Broncos coach John Fox watches play against the Seattle Seahawks during Super Bowl XLVIII at MetLife Stadium on February 2, 2014 in East Rutherford, New Jersey. (Jamie Squire/Getty Images/AFP)

The Sports Xchange

, Last Updated: 2:50 PM ET

NBC is seeking about $4.5 million for a 30-second commercial spot in Super Bowl XLIX next year, according to Variety.

That figure could be a new record for a Super Bowl ad and a 12.5% hike over what Fox sought for this year's event.

NBC is reportedly in discussions related to selling more than 40 30-second spots for the game, which will be played in Glendale, Ariz., next February.

Rates for Super Bowl ads have increased significantly in the past few years.

Fox sought $4 million for a 30-second spot in Super Bowl XLVIII. It sold out its commercial slots before Thanksgiving, according to Neil Mulcahy, executive vice president of Fox Sports ad sales.

Part of the required package included buyers having to pay the same price for ads on Fox Sports 1. That reportedly slowed the overall process for buying Super Bowl ads. Fox sold 85% of its ads by late August and had predicted it would sell out before November.

Similarly, NBC is asking buyers to pay the same price for ads on its other networks.

In 2013, CBS received an average of more than $3.7 million per Super Bowl ad.

Fox's broadcast of Super Bowl XLVIII reached 111.5 million viewers, according to Nielsen, which made it the most-watched television event ever in the U.S. history. The Seattle Seahawks blew out the Denver Broncos 43-8.

CBS' 2013 Super Bowl broadcast in New Orleans reached 108.7 million viewers when the Baltimore Ravens defeated the San Francisco 49ers.

The previous record was set in 2012 by NBC, when 111.4 million viewers watched the New York Giants beat the New England Patriots in the Super Bowl.


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