Elway returns to Broncos

Sports Network

, Last Updated: 4:02 PM ET

ENGLEWOOD, Colo. -- The Denver Broncos made it official on Wednesday and named Hall of Fame quarterback John Elway as the club's executive vice president of football operations. Elway won a pair of Super Bowl titles during his brilliant 16-year career with the Broncos, and will have the task of rebuilding a once-proud franchise that has fallen on hard times. "John Elway's leadership, competitiveness and passion for the Denver Broncos will position this team for long-term success through his work leading our football operations," said Broncos owner Pat Bowlen in a statement. "John has won championships as both a player and executive, and his experience will be a valuable addition to this franchise. He is the perfect fit for this role, and I am excited to welcome him back to the Denver Broncos." Elway spent the 2010 season as a consultant for the Broncos' marketing initiatives, following eight seasons as a co-owner and CEO of the Arena Football League's Colorado Crush. He helped the Crush to an AFL title in 2005. A nine-time Pro Bowl choice during a career that spanned 1983-98, Elway guided the Broncos to Super Bowl titles in his final two seasons. "My greatest asset is my competitiveness, and I will give everything I can to return this team to where it was," Elway said. "The Denver Broncos are in my blood, they always have been, and it's really a thrill to be back." His first order of business will be to head the search for a new coach in the wake of a dismal 4-12 season. Josh McDaniels, in just his second year as Broncos coach, was fired on December 6 after a 3-9 start and Eric Studesville led the team over its final three games. The Broncos haven't been to the playoffs since the 2005 season and this year's 4-12 mark was the worst for the club since a 2-7 record in the strike- shortened season of 1982 -- the year before Elway arrived. In addition to Elway's appointment, the Broncos also named Joe Ellis as the club's president. Ellis has spent 16 years with the organization, the last three as chief operating officer.

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