Watching the Buffalo Bills live at the Rogers Centre this season won't pack as big a punch to the wallet.
Ticket prices for the Bills' regular-season game, expected to be against the Indianapolis Colts, have been slashed by an average of 17%, Rogers Communications announced yesterday.
"During the off- season we asked our customers for feedback on the Bills Toronto Series," Rogers Communications vice-chairman Phil Lind said in a statement. "This price adjustment, developed in conjunction with the NFL and the Bills, is a result of that feedback. Sports leagues and teams around the world are taking similar steps to make their products more accessible. We are conscious of these challenging economic times and are more committed than ever to providing Toronto sports fans with an outstanding NFL experience."
Of the approximately 54,000 seats that the Rogers Centre has for football, about 36,000 will be cheaper than they were last year, when the Bills broke down the border for a regular-season game in Toronto against the Miami Dolphins after playing the Pittsburgh Steelers at the Rogers Centre in a pre-season game.
Ticket prices will range from $99-$275, but VIP seats will be $495. Last year, there were 4,700 tickets that were less than $100. For the game this season, more than 11,000 tickets will be available for under $100.
Still, it remains much cheaper to get tickets for Bills games at Ralph Wilson Stadium in Orchard Park, N.Y., where the average price of $51 US is the lowest in the league.
The 2009 National Football League schedule will be released today.