NFL in Toronto a 'building process': Goodell

Ken Fidlin, SUN MEDIA

, Last Updated: 6:22 PM ET

TAMPA -- As far as NFL commissioner Roger Goodell is concerned, the first year of the Buffalo Bills-Rogers Communication liaison was a smash success.

“The two games up at Toronto this year were tremendously successful for us,” said Goodell yesterday during his annual Super Bowl press conference.

“We said that the objective was to regionalize the Buffalo Bills, and it achieved those objectives. We were able to increase our season ticket sales in the Toronto area significantly - over 40 percent. And I think from that standpoint, we achieved what our initial goal was.”

And while he didn’t go so far as to say mistakes were made in the runup to the December game against Miami, he implied that aspects of the marketing plan will be changed for next year.

Tickets were priced at a ridiculously expensive level and in the end, tickets were being given away as not to show an embarrassing number of empty seats.

“It’s a building process,” he said. “When we first got in, we wanted to make sure it was a good experience for the two teams, that they were successful and that they could do it without any negative competitive consequences, and we achieved that objective.

"I met with the people that are promoting the game, Rogers Communications, along with the Bills this week, and I’m very confident that next year’s game is going to be bigger and better. I think we’ll evaluate every aspect of the game, including pricing, and I think they’ll do a terrific job and it’ll be a great game.”


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