Dot-com takes ad cake

ERIC FRANCIS -- Sun Media

, Last Updated: 8:56 AM ET

Eli Manning and the Giants may have pulled off the greatest upset in Super Bowl history yesterday, but credit etrade.com's infant day trader for being the star of the show.

Oh sure, Lil' Wes Welker was brilliant, Osi Umenyiora and Michael Strahan were surprisingly dominant and Eli Manning was solid enough to shock the world.

But when it came to memorable moments, no one was more entertaining than the baby day trader who outshone a stellar cast that included Charles Barkley, an inflatable Charlie Brown, car.com's witch doctor, a Doritos mouse, an oboe-playing lineman and even a talking stain.

But such is the Super Bowl -- you never know who will emerge the hero.

The biggest surprise of Super Bowl XLII is the fact the game was closer than the battle for commercial supremacy won hands down by etrade.

Now more notes, quotes and anecdotes from a sports world wondering how someone could justify spending $2.7 million for a Super Bowl commercial that wasn't funny.

AROUND THE HORN

Easiest money of the day comes before kickoff when American karaoke champion Jordin Sparks goes over 1:42 for a U.S. anthem that paid 2-1 after taking 1:57 to drone it out ... Memo to Bud Light, the previously undisputed king of Super Bowl commercials: Wendy's beat you to the fire-breathing schtick a long time ago ... Late in the second quarter, it appears to be the game of atonement: Ahmad Bradshaw atones for his fumble by recovering it, Steve Smith atones for causing an early pickoff by recovering a fumble. The question became, who is going to atone for selecting Tom Petty as the halftime entertainer? ... No word on how much Randy Moss was paid to make a cameo late in the first half ... It's been almost a decade since we were first subjected to endless shots of Kurt Warner's annoying wife in the stands. Would it have killed Fox to show Gisele Bundchen just a few more times? ... Most impressive stat of the day: 37 advertisers came up with enough scratch to pay for 63 ads.

PARTING SHOTS

Brilliant stanza in the third quarter when both classless coaches come off looking brutal. First, Tom Coughlin is seen yelling at a coach following a key, 12-men-on-field penalty. Then Hoodie is exposed for a silly decision to go for it on fourth and 13 ... Was it just me or was the golf crowd down the street at the FBR Open louder than those corporate seat-fillers at the football game? ... Best query of the week came from a player -- Tom Brady: "Anyone else have a stupid question?" ... Despite hopes to the contrary, the Giants' win did nothing to settle the age-old debate over who has the best clam chowder -- New England or Manhattan ... We can only assume that even though Stampeders coach John Hufnagel was on the Giants' payroll all year, he wouldn't have been in line for a Super Bowl ring after being fired last year as offensive co-ordinator. He refused endless interview requests to discuss either of his former teams playing yesterday ... Pulitzer prize-winning scoop from Pam Oliver informs us bananas have been spotted in the building. Eat your heart out, Katie Couric ... Worth mentioning: 5-ft.-9, 185-lb. Pats receiver Wes Welker wasn't drafted and was cut by San Diego and traded by Miami before he became a stud in New England ... Who would have guessed Eli Manning would have more time on his hands yesterday than brother Peyton did? ... Manning's impossible third-down scramble-turned-pass play converted by David Tyree in the final minute will go down as one of the greatest in Super Bowl history. Period.


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