Texas A&M's 52-28 win over South Carolina on Thursday night delivered more than $1 million worth of free furniture for Aggies fans.
The Ashley Furniture branch in College Station offered all furniture purchased from Aug. 16-27 for free if Texas A&M beat South Carolina by at least 10 points.
Store owner Mark Wilks told ESPN.com on Thursday night that more than 600 people bought items during that span, which totaled more than $1 million in sales. One customer bought $20,000 worth of furniture.
"We've wanted to do this for three or four years now," said Wilks, whose store is an official sponsor of Aggies athletics. "This was really good for us."
Wilks said that because of the promotion, his store had its best month of sales since opening eight years ago.
Wilks said he was able to get insurance relatively cheap because Texas A&M was a 10 1/2-point underdog. He added that he will pay the insurance company about 15% of the total the store is reimbursing to customers.
"We're going to have a big check-writing party at the store," he said.
Jordan's Furniture of Massachusetts and Houston-based Gallery Furniture had similar promotions in the past. Jordan's gave away more than $30 million worth of furniture when the Boston Red Sox won the World Series in 2007. Gallery gave away $7 million in furniture when the Seattle Seahawks won the Super Bowl in February. Jordan's had insurance on its promotion but Gallery Furniture said it did not.