Bombers logo loses lightning

The Blue Bombers unveiled their new logo and helmet design on Tuesday in Winnipeg. (Bluebombers.com)

The Blue Bombers unveiled their new logo and helmet design on Tuesday in Winnipeg. (Bluebombers.com)

JIM BENDER, QMI Agency

, Last Updated: 9:41 PM ET

WINNIPEG - What’s old is new again. The Winnipeg Blue Bombers have reached into their past to come up with a new logo and helmet design, simplifying them to a ‘W’ without the familiar lightning bolt. “The iconic bold ‘W’ has been part of the Blue Bombers brand since the 1960’s,” Bombers director of sales and marketing Jerry Maslowsky said at the official unveiling of the new-old look. “As we continue to celebrate our past and look forward to our bright future, we have updated to a navy trim on our primary logo and helmet, keeping the tradition of the ‘W’, yet updating with modern colours.” Bomber legend Bob Cameron endorsed the change. “I like it, it’s simplistic,” he said. “I think, if they want to flower up the uniforms a bit, that’s great. But the helmet is sort of classic Winnipeg Blue Bombers 1950s-60s look. Now, they’re tying the eras together. I like it. “I never really took to the lightning bolt myself. I like this better. But as a punter, you’re not really into fashion and I’m not a fashion expert ... When you’re actually playing, it doesn’t mean a whole lot. But, for the fans and everyone, I think this is classic Winnipeg Blue Bombers and that’s what everyone wants to see. It’s like the Montreal Canadiens logo never changes and I’d like to see them keep this for another century. “(The lightning bolt) had its time but we need to put it away and bring back the old.” Current Bombers long snapper Chris Cvetkovic liked the old helmets that had only a lightning bolt emblazoned on them. “I would love to rock that,” he said. “We kind of skipped that era. “Every year, there’s change. Everybody wants to wear the throwback unis. Everybody wants to wear something new, something fresh and it was kind of neat that we’re keeping the same heritage that was going on here.” The new jerseys will be unveiled on May 1st, when the rest of the CFL teams will do the same. The Bombers won Grey Cups in 1962, 1984, ‘88 and ‘90 wearing the ‘W’ logo on their helmets. “This is going to be a really exciting year and once we unveil our jerseys next week, you’ll be able to see how the helmet logos tie into the jerseys,” Maslowsky said. “This ‘W’ logo is now available on Bomber merchandise in the Bomber Store and we certainly look forward to seeing the stands full with this new look in 2012.” Fans can pre-order the jerseys at the Bomber Store or online at store.bluebombers.com immediately. “What I’ve been trying to do the years I’ve been here is to really bring our past into our present with our players and really let them know what it means to wear that ‘W,’” Maslowsky said. “What we’ve seen in the past, is that ‘W’ is truly the Winnipeg Blue Bombers and to open up the new stadium and everything, it really shows our past with bringing up our future.” Maslowsky then declined comment on the latest delays to the building of that new stadium on the University of Manitoba campus. “That is something that will be released shortly,” he said.

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