It was the middle of July -- the 15th, actually -- at 2:05 p.m.
The location was the area just outside the media room at the Winnipeg Blue Bombers offices.
The incident? Other than the mug shot, perhaps the most memorable moment of Mike Kelly's troubled tenure in Winnipeg.
The day before, a Bombers scout named Ron Trentini had been kicked out of Hamilton Tiger-Cats practice for charting plays. The Bombers and Ticats were scheduled to meet three days later in Steeltown.
A larger than normal media group showed up after practice to ask the coach about his knowledge of the incident.
Here is what transpired over the following -- and quite memorable -- 113 seconds:
Kelly: (as he walks into the room) Lazy asses. You wait till something happens, then you show up. Right? OK.
Kevin Olszewski, CTV Sports: So something's happened?
Kelly: Well, I don't know. Tell me! Quick!
Paul Friesen, Winnipeg Sun: Did you see anyone taking notes or drawing diagrams in the stands?
Kelly: Yeah, there was a group of kindergarteners out there, and they had all their Crayolas and were writing feverishly.
Olszewski: Did you have them escorted out of the building?
Kelly: No, I like kindergarteners.
Friesen: Were you aware of the scout's plans in Hamilton?
Kelly: Non-issue. It's handled internally. I've got nothing to say.
Friesen: It's an issue. The Canadian Football League just sent a directive out.
Kelly: It's a non-issue to me.
Jeff Keele, Global News: The Hamilton Tiger-Cats are accusing you of cheating. That's not an issue, coach?
Kelly: I don't care what anybody has to say about it. It's a non-issue, it's been handled internally, and I'm not talking about it.
Friesen: You constantly tell us you're the head of the football operations here, responsible for everything ...
Kelly: Right. Non-issue. Handled internally. I'm not talking about it. Now what don't we understand about that, OK? (voice rises)
Friesen: It seems a contradiction ...
Kelly: (voice rises even more) Non-issue. Handled internally. Not talking about it. There we go. We're done. Next question.
Olszewski: When you handle it internally, does that mean meetings or ...? (in the background, Bombers media relations director Darren Cameron pleads: "Does anybody have any football questions?")
Kelly: (loudly) Do you understand what internally means? It's been handled internally. We're not talking about it. It's over with. Move on. Next question.
Olszewski: What's the normal procedure for pre-scouting, like the relationship you would have with your scouts? Would it be a normal operating procedure kind of thing for scouting a game?
Kelly: Sure. You tell me what normal operating procedure is, and then we'll go from there. OK? Next question.
Olszewski: On a normal week, would you have scouts at a practice?
Kelly: Did you not listen to anything I said? I'm not talking about this. It's a non-issue, it's over with, it's done. (at this point, the veins in his head are pulsing) Now unless you have something else to say, I'm not talking about it. So you can take that and leave the building. It's that easy. Do we all understand each other now? Good! Next question. Got nothin' to say? Enjoy your day, fellas. We'll see you at Ivor Wynne Stadium.