A PR man's job is never done

KEN WIEBE

, Last Updated: 8:29 AM ET

For Winnipeg Blue Bombers media relations director Arash Madani, the day of a game is a time to take a deep breath -- albeit a quick one.

"A game day starts the day before really," said Madani, a long-time journalist who is in his first season with the Blue and Gold. "That's when you start setting everything up."

The day before includes a host of duties, including the preparation of game notes, statistics and rosters for both the home team and the visitors, setting up for head coach Doug Berry's morning press conference and arranging interviews for both the print and broadcast media.

"The 48 hours before the game are usually the busiest times," said Madani.

But that doesn't mean that game-day doesn't have its share of interesting developments.

"There are always little things that come up, everything from somebody needs a parking pass to somebody can't find their media pass," said Madani. "Or maybe a last-minute request for an interview or an obscure question that comes out of nowhere.

"I'm one of those guys who likes to get as much stuff done the night before, in case there is an issue, so that you have a bit of a buffer zone."

Madani isn't the superstitious type and doesn't have a pre-game ritual per se, but he does make his way down his mental check-list as game-time approaches.

"There are so many little details," said Madani. "You try to accommodate as much as you can."

Roughly 75 minutes before the game, TSN brings a camera into the Blue Bombers' locker room to capture the pre-game preparations.

One hour before kick-off, Madani receives the final 42-man roster and the four scratches from the opposing team and conveys that to the coaching staff.

During the game, Madani is on hand to answer pertinent questions that may arise.

"In the back of your mind, you have your eye on streaks or major milestones and you keep track of those," said Madani, noting he gets to watch a good chunk of the game, either from the sidelines or the press box.

When the final buzzer sounds and the players head into the locker room, Berry addresses his players and then there's a minute or two to decompress before the room is open to the reporters.

Once the reporters have wrapped up, Madani and his crew provide them with the game stats and then get to work on the post-game story for the Blue Bombers website.

Shortly thereafter, the media is alerted of the team's schedule for the next day or two and then Madani's tasks for the day are nearly complete.

"For a 7 o'clock game, you might get out of here around midnight or 12:30 a.m.," said Madani. "Anybody who is in this business, it's because they like football."


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