You could say it drove them mad.
Saskatchewan had the ball at its own 35 with just 1:11 left in the first half. And it took only 63 seconds for the Roughriders to move the ball 75 yards, capping it off with a 13-yard touchdown pass from quarterback Kerry Joseph to receiver Jason Armstead. That gave the Roughies a 17-13 halftime lead over Winnipeg.
And the Blue Bombers saw red.
"We came in at the half and we were furious because we gave them 14 points," said linebacker Barrin Simpson. "(Head coach Doug Berry) was saying he felt they should only have had three points in the first half."
And defensive co-ordinator Greg Marshall read them the riot act.
"So we went back out there to shut them down," Simpson said. "We did what we had to do."
The defence held Saskatchewan to a pair of field goals in the second half as the Bombers pulled out a 27-23 CFL victory, snapping a four-game losing streak.
"We came in at halftime really upset with ourselves because we knew we were playing a better game than them," said Bomber defensive end Tom Canada. "We just made a couple of mistakes, missed a couple of tackles and we felt they didn't put their points on the board, we put their points on the boards.
"We came in at halftime, the coach made some adjustments. But more than the adjustments was an attitude change. We came out and said, 'We're not going to lose this game.' We came out on top, man, and that's an awesome feeling."
But that late TD could have deflated them.
"We had a lot of intensity in the first half, for the first 25-26 minutes," said Bomber cornerback Omar Evans. "But that last drive in the end really hurt. It was a big letdown, them getting a touchdown at the end of the first half. We wanted to come out and re-establish ourselves and we did that in the second half."
The defence also held tailback Kenton Keith to 17 yards on nine carries and Simpson hopes they've learned their lesson as they prepare to face the Stampeders in Calgary on Friday.
"That was the type of intensity we need to play championship football," he said. "We came out with high intensity. We were flying around, and every game you're going to miss some tackles but we felt we came out with the intensity we need on offence, defence and special teams to win a game. That's what it takes. We've got to do that week in and week out.
"That's definitely a burden off our shoulder because losing can become a habit. You can find a way to lose if you continue to lose. Everyone's seeing that in Hamilton so you've got to be able to break that mojo of losing. We came out and got that monkey off our back. It's time to keep it going."