Taylor Robertson celebrated a birthday on Wednesday, a milestone occasion he used to pay tribute to his mom's memory.
It was 23 years ago when Mary Ann Robertson succumbed to breast cancer.
On a day he turned 30 years old, the Argos veteran launched his 'Life on the Line' program in support of the Canadian Breast Cancer Foundation.
"Breast cancer is a cause close to my heart and I have been working hard to find the best way I can help to raise both awareness and funds. While breast cancer is predominantly found in women, the disease affects all of us.
"My partnership with the Foundation is in memory of my mother and I look forward to working with the Argonauts organization, Argos fans, the community and all those who have lost a loved one to this disease.
"Together, we can make an impact."
Robertson's initiative will soon provide details on events and programs that aim to encourage community involvement.
In addition, Taylor is donating $65, the number he wears when he lines up at right guard, to the Canadian Breast Cancer Foundation for each win.
He's also put together a 'Team Life On The Line' to take part in the upcoming CBCF's Run for the Cure on Oct. 3 at the University of Toronto Mississauga.
Those wanting to participate are encouraged to visit Taylor's website at lifeontheline.ca for more info.
Remarked Argonauts president and CEO Bob Nicholson: "We commend Taylor for his efforts in helping the Canadian Breast Cancer Foundation to raise awareness and funds for a disease that affects so many. Our Toronto Argonauts players truly are community ambassadors and leaders and Taylor has shown his dedication to many of the Argos community programs over his time in Toronto. We look forward to supporting Taylor in this worthy endeavour."