Keith Reedon remembers when he and his friends would throw the football around when they were kids.
"On the street when we would play, we were always Terry Greer or Condredge Holloway or someone else," Reedon said. "I want to get back to that, for the kids now to get back to that."
That's part of the vision that Reedon, a 39-year-old who grew up in Rexdale, has as the producer of Argos Access, an all-things Argos television show that makes its debut tonight at 6 p.m. on SUN TV.
Co-hosted by Argos vice-chair Michael (Pinball) Clemons and CFRB's Jacqui Delaney, the weekly program will take fans behind the scenes with their favourite players and include expert analysis from a wide range of guests. There will be an interactive segment as well, as fans will have an opportunity to email questions to coach Bart Andrus and have them answered on the show.
"Being a longtime Argos fan, I'm interested in getting in touch with the younger viewers," Reedon said. "It's going to be slick. People are going to find out things about players they didn't know and we're going to be drawing on their involvement with the community."
It appears to be a natural fit for Clemons, whose enthusiasm for the Argos and the Canadian Football League should translate easily to the small screen.
"One of the real thrusts of this is the access," Clemons said. "We live in a new era, with Facebook, MySpace, Twitter, it's all about access. One, this is for the hardcore fan who can't get enough. And it's for the young fans, to give them a chance to see the faces behind the mask.
"We want to listen to the fans and we want to know what they want to know. This is their show."