Argos, Coldplay team up

Argos co-owner David Cynamon is okay with moving a regular-season game for a Coldplay concert. (Sun...

Argos co-owner David Cynamon is okay with moving a regular-season game for a Coldplay concert. (Sun Media/Dave Abel)

TERRY KOSHAN, SUN MEDIA

, Last Updated: 10:46 AM ET

If you like a little Brit pop with your pigksin, the Argonauts have an offer that you might not be able to refuse.

Beginning this morning at 10, fans who buy two ticket vouchers to any Argos game in 2009 (pre-season included) will be able to buy a pair of Coldplay tickets for the band's July 30 concert at the Rogers Centre. The window to take advantage of the offer through ticketmaster.ca/argos ends tomorrow night at 10, and Coldplay tickets won't go on sale to the general public until Monday morning.

Why is this happening? The Argos had July 30, a Thursday, booked at the Rogers Centre for a date with the Winnipeg Blue Bombers. But that date also happened to fit into Coldplay's plans for their North American tour. The Argos had no trouble giving up the date, provided it worked for everyone involved. So, for the inconvenience of moving the game to the afternoon of Aug. 1, Argos fans get a shot at Coldplay ducats before anyone else.

"Everyone was great with us -- the Blue Bombers, TSN, the Rogers Centre, the promoters," Argos co-owner David Cynamon said. "If one party upset the apple cart, then we couldn't have made the change. We want to give our fans something unique, and that's what this is."

The Bombers had not yet made travel plans for the game, so they were on board right away, Cynamon said.

The reeling economy has resulted in difficult times for many in the paying public, but the Argos have managed to do more than keep their heads above water this off-season. The club is on pace to maintain its season-ticket sales, in the range of 12,000-14,000, and partnerships with sponsors actually are up. So though the Coldplay offer could bring more people through the turnstiles, the Argos aren't in a spot where they will do anything to draw fans.

"Everyone is nervous about the economy ... but between sponsors and ticket sales, we're ahead of where we were on the same day last year, which is amazing," Cynamon said. "We're affordable in these times."


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