Football Day in Canada?

JONATHAN HUNTINGTON -- Sun Media

, Last Updated: 11:48 AM ET

Memo to TSN and the CFL: It's time to develop Football Day in Canada.

Following in the footsteps of CBC's Hockey Day in Canada - which has proven to be quite popular - Canadian football needs to develop its own day with its broadcast partners.

The creation of TSN2 - which launches next week - makes this media/marketing concept a realistic possibility.

Considering the CFL's obvious desire to grow its marketing brand and increase its strength in the Canadian sports marketplace with the threat of the Buffalo Bills moving to this country on a full-time basis down the road, this seems like a pretty logical event to develop.

So, here's a model for the league and TSN to follow - free of charge.

First and foremost, plan the day for early August when hockey, NFL and American college football aren't going to cause a problem.

Pick a Saturday afternoon and host the broadcast from one city - like Edmonton, the capital of a province where minor football is continuing to grow.

In an eight-team league, every team would play on this day.

Sure, this creates some logistical issues - but nothing that can't be solved.

Four CFL games on one day is definitely achievable - and every one of them could be broadcast.

It would put the league in the national spotlight for the day and would create plenty of stories.

A matinee game in Calgary involving the Riders could start at 1 p.m. MT on TSN, giving the league a marquee contest involving hated rivals to start.

A double-header at 5 p.m. MT - with both games being in Eastern Canada in their primetime window - could be split between the main TSN network and TSN2.

The nightcap would follow at 8 p.m. MT in Edmonton on TSN involving the B.C. Lions, keeping the visiting team in primetime in its own region.

Granted, there are only two TSN play-by-play crews right now, but one on-air crew could handle the two Alberta games by chartering a small plane.

In that case, it shouldn't be too hard to cobble together a third on-air crew for the game on TSN2.

From an officiating standpoint, the league operates with no fewer than five crews.

So, four games can be staffed in one day without a problem.

It's an idea that makes sense on so many levels.

If the broadcast was based out of Edmonton, the TSN studio panel could be set up in this city for the day with an afternoon backdrop of Clarke Stadium where a minor football game or a PFC tilt involving the two local teams could be held.

Let's hope the league and TSN bring the concept to life.

MEDIA MUSINGS: The Troy Westwood saga won't die in Winnipeg.

After being denied access to the press box at Canad Inns Stadium more than a week ago as a football columnist for the Winnipeg Sun, Westwood's situation continues to be front-page news every day.

The Winnipeg Sun is running a front-page update every day with the headline 'Let Troy In'.

The update counts the days since the Bombers banned the kicker-turned-columnist.

There is no word on when or if Westwood will actually be allowed to sit in the press box.

"We have put (the matter) entirely in the hands of the Football Reporters of Canada," said Winnipeg Sun sports editor Ted Wyman.


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