CFL commish aims to get kids more involved

BOB MACKIN -- Sun Media

, Last Updated: 8:11 AM ET

Canadian Football League's rookie commissioner says an effective salary cap, a profitable 2007 Grey Cup in Toronto and more youth fans are his immediate goals.

Ex-baseball and basketball marketing executive Mark Cohon, 41, succeeded Tom Wright in March.

"The CFL should be at the forefront of getting kids active," Cohon said yesterday in Vancouver. "Whether that's putting on a helmet and shoulder pads or running around their schoolyard."

A video game, user-generated content and social networking websites could spur more interest among the young.

He's not worried about the prospect of National Football League regular season games north of the border.

"There are things for us we can do together." hesaid.

Cohon said he met with CFL Players' Association president Stu Laird and thinks there's a will for mandatory drug testing. "I think it'll take some time," he conceded.

Cohon is touring CFL cities and will return to Vancouver for B.C.'s July 6 opener.

See more at 24hrspodcast.com.


Videos

Photos