CFL tooling up with Rona deal

CHRIS GERRITSEN -- Calgary Sun

, Last Updated: 12:59 PM ET

The CFL goes all-Canadian when it comes to home improvement. It was announced yesterday the league has inked an even bigger nationwide partnership with Canadian home improvement giant Rona.

"It's all Canadian. That's the nice thing about it," says Stampeders linebacker Scott Coe.

"You gotta love the fact the CFL is keeping it here in the country. You can't go wrong with that."

Rona has been a promotional partner with the CFL since 2001, and the new two-year, multi-million dollar agreement includes a Rona patch on the jerseys of every player. The partnership also includes Rona in-stadium and on-field presence and on-helmet Rona branding in the CFL post-season.

There has been no word on whether or not players will have to wear tool belts on field, but I have heard there may be new game penalties added -- Illegal Use of a Laser Level and Too Many Sheets of Drywall on the Field top the list.

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OUT AND ABOUT

Billions of bucks. The Forbes magazine list of the world's richest people was recently revealed with, of course, Microsoft honcho Bill Gates at the top. Gates is worth $46.5 billion US.

Page Six was out and about yesterday to have a little fun with folks. I asked if they topped the list at being the biggest of the billionaires, just for kicks, what companies would they want to own.

James Smyth, 30: "I'd buy Microsoft. It makes millions. They have a good product."

Rita Bailey, 52: "I would want to buy Disney Corp. It's the most fun company. I could go play for free and make other people happy, too."

Matt O'Brien, 27: "I'd buy Disneyland just so I could enjoy it and see how much fun the kids have. I'd have cheap rates for all families to be able to afford the time of their lives."

Jodi O'Brien, 23: "McDonald's. It's so popular. I'd buy that to make money. Or, I'd buy Wal-Mart. You know you'd make money if you bought Wal-Mart."

Rob Labelle, 41: "I'd buy Microsoft. They're innovative, they back up their products. They're reputable. And if prices keep going where they're going, even Bill Gates won't be able to afford to keep his computer up-to-date. If I owned Microsoft, I could keep my computer up-to-date."

Mark Schaffel, 29: "The Wal-Mart chain. It's a well-run company. They're big in the community. I manage a store. I'd love to be a bigger part of it. I'd love to run the whole thing."

Tracy Hansen, 30: "Microsoft. Technology is the way to go. There's the power."

Matt Guenther, 33: "AOL-Time Warner. They're the biggest Internet service provider in the U.S. They're big in the movie industry. They're big in the computer industry. They have it all."

Dennis Hawkridge, 31: "Honestly, I wouldn't work. I'd buy an island. I'd like to see if Australia is up for sale."

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WEEKEND QUOTABLE NOTE

"Beauty without grace is the hook without the bait."

-- Ralph Waldo Emerson


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