Owners seeing dollar signs

PERRY LEFKO -- Toronto Sun

, Last Updated: 9:42 AM ET

MONTREAL -- So how badly do the Argonauts and Montreal Alouettes want to win today's game at Olympic Stadium?

Bad enough that their owners already are looking at how valuable the victory could mean toward playing host to the East Division final in their respective stadium.

Argos owners David Cynamon and Howard Sokolowski believe that by playing host to the game, particularly if the Als are the opponent, it could generate $400,000 to $500,000 in revenues. The owners believe the game could attract in excess of 40,000 fans.

RISKY BUSINESS

The bigger the crowd, the more it helps offset costs, such as paying for the visiting team's expenses and playoff bonus money, stadium rental and other miscellaneous things.

Normally, playoff expenses are covered by the league.

"It's risky because you've got to pay the costs, but I think it's a risk-reward that you look at," Cynamon said. "And in our case, with the success we're having at the gate, I think we would definitely do it. I hope we're in that position to make that decision."

Today's home game is the Als final one of the 2005 regular season and playing at the Big Owe instead of the regular venue, Molson Stadium, will mean significantly more dollars to the bottom line. The game is expected to attract more than 50,000, or roughly almost two and a half times the capacity of the crowd size at Molson Stadium.

By playing the division final at the Big Owe, which could potentially accommodate up to 60,000, the Als could collect close to $600,000, according to team president Larry Smith. The Als have a major capital expenditure next year paying for a new scoreboard at Molson Stadium. Smith projected the cost at slightly more than $1.5 million. The scoreboard would be about two-thirds the size of the one installed last year at Ivor Wynne Stadium at a cost of $2 million.

The Als have played host to the Eastern final the past three years.


Videos

Photos