Jesse Lumsden wants to erase a frustrating stereotype.
In a league dominated by import running backs, there seems to be a stigma that American tailbacks are automatically better than Canadian runners.
"That's a stereotype that needs to be dropped," said Lumsden, a high-profile Canadian player.
"If you are a good running back, you are a good running back. Period. That is it.
"It doesn't matter where you are from. It doesn't matter what language you speak. If you can run the ball, you can run the ball."
By leading the CFL in rushing entering this week, Lumsden might be helping future Canadian kids get a more serious look.
"I hope so," said the Hamilton Tiger-Cat running back.
"Personally, I think it's ridiculous. There have been a ton of Canadian backs that have had success.
"I've been very lucky where I have had good coaching and good mentors growing up in the game.
"There are a ton of talented Canadian kids out there that can do what I am doing. It's just that there is that bit of a stereotype that needs to be eliminated."
Of the top 20 rushers in the CFL, Lumsden is the only non-import.