Edmonton could reap huge economic benefits when the Grey Cup comes to town this November, especially with all tickets sold out five months before the big event, say civic officials.
"An event like the Grey Cup has the potential to bring in a significant amount of external visitors to Edmonton. These expenditures of these visitors, over the duration of their stay, will stimulate and enhance the local economy," said Matt Jeneroux, of the Edmonton Economic Development Corporation.
When Calgary hosted the Grey Cup in 2009, its economic impact was around $61 million for the city and $81 million for the province, according to Calgary Tourism estimates.
"We're hoping for something similar with the Grey Cup in Edmonton," he added.
The EEDC and city councillors were pleased to learn that Grey Cup tickets were sold out so quickly. It was the fastest sellout in Grey Cup history at 173 days before the event.
The tickets went on sale June 1, and all 62,000 ducats were snapped up by Monday evening.
"I think that is simply indicative that whatever large event Edmonton decides to undertake, there are both ready and willing volunteers and a ready and willing body of spectators that have ended up making everything that goes on in this great city successful," said Coun. Bryan Anderson, a former high school football coach.
"The previous Grey Cup run here was equally successful, and with the new turf and new fieldhouse, I think the offerings to those attending the Grey Cup will be setting the bar at a new level."
Coun. Linda Sloan said this speaks to the longstanding support the city has had, not only for arts and culture, but for sports.
"The Grey Cup will be a special event to host."
Grey Cup festival committee co-chair Rick LeLacheur called the response from local Esks fans and CFL fans across the country "fantastic."
Commonwealth Stadium was filled for the three previous Edmonton Grey Cups in 1984, 1997 and 2002.
