Love them or hate them, CFL's signature jerseys mean more revenue for teams

The Eskimos signature jersey is intended to reflect the team's history, says CEO Len Rhodes, while...

The Eskimos signature jersey is intended to reflect the team's history, says CEO Len Rhodes, while playing up the EE logo that does well with the young demographic. (Eskimos)

Terry Jones, QMI Agency

, Last Updated: 2:48 AM ET

EDMONTON - When the final CFL signature series uniform was unveiled at the crack of dawn Tuesday, one fan figured it was a spin doctor strategy.

The Edmonton Eskimos probably made their “Surprise!” announcement so early, the fan figured, to take the focus off their ugly game Monday in Calgary by unveiling their even uglier signature series uniforms Tuesday.

Except, surprise. They’re not anywhere near as revolting as expected, especially to this columnist, who generally has a distaste for third jerseys, especially with teams of tradition.

They are not appalling, frightful, loathsome looking eyesores at all.

If anything, the early criticism is that they’re a bit boring.

After last week’s teaser, which set you up to be ready for a Winnipeg-like upchuck-looking mess on the shoulders, having simple gold piping came as a relief to many.

OK. The helmets, unlike the gorgeous ones the Stampeders wore on Labour Day, feature a ridiculously over-sized ‘EE’.


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