Jersey to be a golden success?

JONATHAN HUNTINGTON -- Special to The Edmonton Sun

, Last Updated: 12:23 PM ET

Will the Edmonton Eskimos' third jersey be a golden success?

That's the $200,000 question.

The gold jersey was unveiled last night at Commonwealth Stadium, with Eskimo brass and the official merchandise supplier hoping it will be a solid-gold hit.

"I'm very optimistic that we will sell every jersey that we have ordered," said Wayne Cuillerier, president of Game On Sports, the official merchandise company working with the club.

If the 1,400 jerseys spread throughout the Game On Sports outlets sell out, that will bring almost $200,000 in sales.

"We have some of the best football fans in the country (in Edmonton)," continued Cuillerier.

"And it's a very, very attractive jersey. It's trendy, fashionable and will appeal to a wide majority of fans ... even the female side."

Several minds and hands were involved in designing the gold top, which also features green shoulder striping and green numbers. "The majority of the work was done with Reebok in conjunction with the Edmonton Eskimos and a small bit of feedback by Game On Sports," Cuillerier commented.

Unlike many sports teams - like the Calgary Stampeders and Saskatchewan Roughriders - the Eskimos stayed away from a black third jersey. A black option wasn't even given serious consideration.

"The Eskimos are a pretty traditional organization and they didn't want to push the envelope very far," said Cuillerier.

The new jersey went on sale throughout the stadium just seconds after the Eskimos were introduced last night.

It will also be available starting today in the three Game On Sports locations in the city.

Just like the traditional home and away tops, the plain gold jersey sells for $89.99.

A gold jersey with numbers and name retails for $180. The Eskimos and Game On Sports split merchandise sales.


Photos