Rooke joins CFLPA

DAN TOTH -- Calgary Sun

, Last Updated: 8:06 AM ET

Former Calgary Stampeders marketing whiz Ron Rooke is back in the CFL.

Rooke has been added as vice president of marketing and business development of Pro Players -- the marketing division of the CFLPA, the players union announced yesterday.

Pro Players is a marketing and licensing subsidiary of the association created in 2003 along with a new logo created by Todd McFarlane.

"This seems like a really good fit for me with my background," Rooke said.


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