March 1, 2013
Healthy CFL not worried about losing sponsors anymore
By KIRK PENTON, QMI Agency

A little thing like losing sponsors doesn't worry the CFL anymore, even though the league was once practically on its death-bed. (REUTERS file photo)

REGINA - Back in the mid-1990s, the CFL's winter meetings were sometimes about whether or not the league would survive.

Fifteen years later, the commissioner is not concerned when the three-down loop loses two national sponsors in Scotiabank and RONA. Scotiabank will still advertise this season but is planning to depart at the end of the campaign. RONA, which is restructuring, is already out of the picture.

"The nice thing is, coming out of the hundredth Grey Cup, the number of companies that are lining up to associate with us has been great," commissioner Mark Cohon said. "So I've never seen our pipeline bigger, and we're at the stage now where it's like, maybe if we don't get the right deal in that category, we'll sit on it until we get the right deal. We're in a place now we want to get the right deal, because there's great value in this league."



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