CTV loses skating to CBC

ROB BRODIE -- Sun Media

, Last Updated: 9:58 AM ET

After nearly 30 years, CTV's run as figure skating's primary broadcaster is over.

Skate Canada announced yesterday it has awarded a four-year contract to CBC Sports for coverage of its events, primarily the BMO Financial Group Canadian championships and HomeSense Skate Canada.

The new deal takes effect for the coming season, meaning CTV is out of the skating loop for the first time since 1979.

"We've enjoyed a long and valued relationship with Skate Canada but at the end of the day, we just couldn't reach a deal that was mutually beneficial," said CTV spokesman Mike Cosentino.

CBC, meanwhile, jumps on board for the four years leading up to the Vancouver 2010 Olympics.

"We believe in this sport," said Scott Moore, CBC Sports' executive director.

Skate Canada CEO William Thompson said the CBC offer was chosen because of the breadth of live coverage it will offer. CBC's multi-platform plan includes significant hours on digital CBC Country Canada and at cbc.ca, which will combine live Internet streaming with an on-demand component.

"We've had a great relationship with CTV," said Thompson. "But our primary concern was getting as much coverage for our sport as we can."


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