Bellator makes most of PPV 'learning experience'

Tito Ortiz (right) fights Antonio Rogerio Nogueira during UFC 140 at the Air Canada Centre in...

Tito Ortiz (right) fights Antonio Rogerio Nogueira during UFC 140 at the Air Canada Centre in Toronto Saturday December 10, 2011. (ERNEST DOROSZUK/QMI Agency)

NEIL SPRINGER, For QMI Agency

, Last Updated: 5:52 PM ET

Bellator CEO Bjorn Rebney feels he has made the best of a bad situation.

Following months of build-up, Rebney was set to test the pay-per-view waters with Bellator 106 in Long Beach, Calif. Saturday, headlined by MMA legends Quinton (Rampage) Jackson and Tito (People’s Champion) Ortiz.

Utilizing the resources of majority stakeholder Viacom, Bellator went big in promoting the card. A reality series based on Jackson, “#Rampage4Real,” was put into production and TV commercials featuring The Rolling Stone’s “Gimme Shelter” began to air.

However, after Ortiz was forced to bow last week out due to a fractured neck, Rebney opted to offer the fight card for free on Spike TV. The show will now be headlined by a lightweight-title rematch between Michael Chandler and Eddie Alvarez.


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