De La Hoya truly a Dynamo

MURRAY GREIG -- Sun Media

, Last Updated: 11:11 AM ET

He's already earned more money from boxing than any fighter in history, but 35-year-old Oscar De La Hoya continues to remake himself: From fighter to promoter, media magnate, actor, author, singer, TV producer, back to fighter, soccer team owner, entrepreneur, back to fighter ...

You get the picture.

Tomorrow night at the Home Depot Center in Los Angeles, the six-time world champion (38-5, 30 KOs) will fight hand-picked former IBF super featherweight champ Steve Forbes (33-5, 9 KOs) at 150 pounds on an HBO-televised card that De La Hoya's Golden Boy Promotions has billed Homecoming.

Both men have lost two of their last three fights, but the fact that Forbes finished second in season two of The Contender reality TV series is supposed to be enough to make this charade palatable.

Not hardly. Even at 150 pounds, Forbes doesn't have a prayer.

At five-foot-seven, he's almost four inches shorter than De La Hoya, who's making his first ring appearance since dropping a split decision to Floyd Mayweather Jr. in their world super welterweight title bout last May.

Still, while neither the main event nor the undercard offer anything to get excited about between the ropes, Homecoming should give us some intriguing new insights into what's happening on Planet Oscar.

For starters, to acknowledge his newly acquired ownership of Major League Soccer's Houston Dynamo, De La Hoya is accenting his robe and trunks with the Dynamo's colours.

"I'm a huge soccer fan, and since this is my first fight since becoming an owner, I want to show my support for the team," he told a media conference earlier this week.

That's just one more little tidbit to add to the improbable story of the 1992 Olympic gold medallist whose autobiography - entitled American Son - will be released by Harper Entertainment later this month.

"The time is right for me to tell my story," he said. "I've been through a lot and have experienced some really amazing events in my life. But I try every day to keep it all real and into perspective. I think the book will surprise many."

The tome is being touted as a no-holds-barred tell-all, including juicy tidbits about De La Hoya's gambling addiction and his liaisons with the likes of celebri-skank Paris Hilton. But we should expect nothing less from the man who has long been recognized as the most media-savvy athlete since Muhammad Ali.

Last year, Golden Boy Enterprises, an offshoot of De La Hoya's promotional company, purchased The Ring, KO Boxing and Wrestling Illustrated- three of the oldest sports magazines in America.

"These publications will be held in an editorial trust where they will be operating totally independent of any influence from me or others from the Golden Boy Companies as it relates to editorial direction or content," De La Hoya said at the time.

"These are the kind of assets you never really own, but rather safeguard for the next generation.

"I'm proud and honoured to be part of this next generation and I'm mindful of the responsibility trusted upon us. As a young kid growing up I was always waiting with anticipation to get the new issue of The Ring. To actually own the title is truly a dream come true."

A dream come true. That pretty much sums up everything De La Hoya gets involved with.

But, unfortunately for Oscar, his golden touch doesn't extend to his matchmaking abilities. After what should be an easy stoppage of Forbes tomorrow night, he will fight a rematch with Mayweather on Sept. 20 in Las Vegas.

That last hurrah will add tens of millions to the net worth of De La Hoya, who is already within spitting distance of $1 billion. But getting beat up again by Mayweather won't do anything at all for his ring legacy.

And that's a shame.


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