It's a whole new world. A totally different planet.
The suddenly struggling Brad Jacobs admits it. It's an education playing at the Ford World Curling Championships and one that's sent them for a bit of a loop, losing their first game of the day for three straight days.
The body language has changed with the Canadians, who won their last six games of the Edmonton Brier and their first five games of the Ford Worlds here.
The swagger disappeared three days ago.
And as they head into playoffs which begin here Friday, they've made the discovery made by previous first-time curling explorers before them but seldom comprehended.
“It's completely different playing in this than playing in a Canadian event,” said the youngest skip to represent our nation at the Worlds, at 27, since 1991 when Kevin Martin was 24.
“It's the way the other teams play. We don't see a lot of these guys. I'm at a loss for words.
“A lot of teams will take completely different