February 12, 2013
Curling deserves even more attention from mainstream media
By JOE PAVIA, QMI Agency

Glenn Howard won the Ontario Tankard on Sunday. (File photo)

Do you need a fix?

For a sport that used to get little coverage, curling in now "blessed" with an abundance of television exposure -- TSN, Sportsnet, Rogers, Cogeco all got into the act. From the Dominion Tankard to four provincial men's championships to even blind curling, the sport seemed to be everywhere last week.

However, curling is still relegated to an afterthought by much of the mainstream media. Try finding the bonspiel results in many newspapers. TSN televises curling because the Canadian Curling Association pays for airtime. The coverage is a television buy to satisfy their sponsors. Sponsors realize that a great many people who do not curl actually watch curling. Sportsnet got into the act because it realizes this as well. Locally, Rogers realizes that it has plenty of eyeballs glued to its curling telecasts.



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