An "I Love Curling" bumper sticker is seen on a car outside of the 2013 Subway Alberta Junior Championship at Thistle Curling Club in Edmonton Alta., on Wednesday Jan. 9, 2013. (Ian Kucerak/QMI Agency)
OTTAWA - Are things changing in the valley?
The Ottawa Valley Curling Association has embarked on a wholesale review of its mandate and mission, an exercise seldom performed by many organizations.
It is a laudable project. The volunteer-driven institution has been around since 1959. It has been a whipping boy for many curlers in the past with the oft asked question being "What does the OVCA do?"
The impetus for the review came about at the last annual meeting when the OVCA staged a roundtable to figure out how to recruit new curlers to clubs. It expanded from there. The review is being conducted by asking curling club board members, managers and curlers to provide feedback. So here goes.
Recruitment: The association members hurting the most are the rural, small town curling clubs. Start in the grassroots by finding ways to conduct a marketing campaign aimed at raising their participation numbers. The urban clubs face different challenges. The sport h