Alex Forrest and his Deer Lodge foursome apparently didn't get the memo.
A team that is making its first appearance at nationals is not supposed to be performing this well.
The Manitoba rink is in first place with a 7-0 record after a 9-5 win over Nova Scotia's Scott Garnett on Tuesday night at the Canadian junior men's curling championship in Sorel-Tracy, Que.
It's not supposed to happen this way.
"You just gotta play like you can and ignore everything else," Forrest said after the win over Nova Scotia.
Forrest and Co. have a one-game lead on Saskatchewan's Braeden Moskowy, who improved to 6-1 with an 8-3 win over defending champion Brett Gallant of P.E.I. Earlier on Tuesday, Forrest edged Alberta's Brendan Bottcher 7-6.
"We're just going to keep doing what we can," Forrest said. "Our goal is to take first (place) and get right into the final. Then we'll just have to do the same thing again.
"... We're not really going to change our game plan. We're just going to keep doing our same thing and hopefully it all works out. It has so far."
The last Manitoba team to win a Canadian junior men's championship was David Hamblin of Morris in 2002.
On the junior women's side, St. Vital's Breanne Meaken fell to 3-4 after dropping a 5-1 decision to Nova Scotia's Tara LeGay on Tuesday night. She lost 8-6 to Alberta's Nadine Chyz earlier in the day.
Both Manitoba teams have five round-robin games remaining, including two on Wednesday. They play Northern Ontario in the morning before battling the hosts from Quebec in the evening draw.
Forrest's big end against Nova Scotia consisted of three in the seventh that gave him a commanding 7-3 lead. The teams traded deuces and shook hands after nine.
"Our team's just been playing really great as a team," Forrest said.
"We've had a couple tight games, but we never got down on ourselves or gave up. We just kept fighting, and it's worked out every time so far."
Forrest, who is supported by Joseph Witherspoon, Connor Njegovan and Mike Neufeld, is so focused on his task at hand that he didn't even know who his Wednesday opponents were.
It's all part of the plan.
"We knew we didn't want to try doing that," he said. "Otherwise we'd get too far ahead of ourselves and we might not perform like we want to."
Forrest feels his team couldn't be playing much better than it is right now.
"We're playing pretty close to about the same as we did at provincials," he said. "We practise a lot, and we were pretty well at the top of our game there as well."