Edmonton has been a gold- mine for the Canadian Curling Association.
So, the CCA is not about to give the City of Champions the shaft.
Next up, another Brier. Although Warren Hansen of the CCA could not pinpoint a date, the best guess would be either 2012 or 2013.
"There will be a Brier coming here before long," said Hansen, issuing an invitation for a bid. "There has to be."
Edmonton has had a phenomenal run in the latter part of this decade hosting high-profile curling events.
First up, the 2005 Brier set attendance records.
Then, the 2007 men's world championship followed up by shattering all-time attendance records.
Next week's Canadian Curling Trials will have the distinction of curling's highest revenue-grossing event of all time, made possible by the most aggressive ticket pricing in the sport's history.
"Alberta/Saskatchewan is our strength and where our events work and they probably work better here than anywhere else," said Hansen.
And now, the 2011 Continental Cup at the 2,000-seat Servus Place in St. Albert.
One event that's unlikely to be in Edmonton until somebody builds a 6,000-seat arena is the Scotties Tournament of Hearts.
Edmonton last hosted a Canadian women's championship at the old Edmonton Gardens back in 1980.
"For where we've been putting the Scotties the last 10 years, Edmonton would probably be a bit too big. We're talking to people all the time about the Scotties. We're talking to Red Deer again. Grande Prairie wants the event. Those would be our ideal choices.
"We haven't done a Scotties in Edmonton, Winnipeg or Calgary since 1994 in Calgary. We've kind of steered clear of those cities because that's where we put the big events and don't want to burn the people out."
In Edmonton, it seems getting burned out is not part of the vocabulary.\