New TV deal more viewer-friendly

CON GRIWKOWSKY -- Edmonton Sun

, Last Updated: 7:14 AM ET

Expect an announcement from the Canadian Curling Association about a renegotiated television package within a week.

"The public will be happy with it," said Warren Hansen, who's heard enough talk about the negotiations between the CBC and Dave Parkes, the curling body's CEO.

In July, Parkes served the CBC with a letter of termination based on non-performance and reopened negotiations with TSN.

Under the possibility of a contract breach lawsuit, the CCA ironed out a new deal with the CBC.

Although Hansen could not offer details, the CBC will continue as the main carrier for the next three years under more favourable terms to the fan.

"I think it addresses 95% of the issues people brought up," said Hansen. "I can't really say much about it other than CBC is the driver of the whole thing. It's pretty much their call as to who else will be involved with it."

SportsNet picked up some of the feed during the 2005 Brier. During the recent CBC lockout, the network dished off some of its CFL coverage to TSN.

CHANGING PLACES: Terry Morris, president of the 1999 and 2005 Edmonton Briers, takes on an accounting and budget control role with the CCA event management team.

Stepping in as president of the 2007 Men's Worlds is Jackie-Rae Greening.

"I thought J.R. was a good choice because this event is a bit of a harder sell," said Morris. "We needed somebody well-known in the community. She should do a really good job at it."

Greening will retain her high-profile role as host of the opening and closing ceremonies.

"The Brier sells itself and the one you have to work at he gives to me - thanks, Terry Morris," joked Greening. "I've been told MC is part of my job description as chair.

"The game can sell itself now because of the calibre of the teams. They're putting so much money into the Olympic programs in other countries. Curling has definitely improved because of it."


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