Networks go to war for trade news

JODY VANCE, SUN MEDIA

, Last Updated: 1:46 PM ET

Here's the dilemma: Does one call in sick or take a holiday day this Wednesday?

Sure you can get the very latest sent to your iPhone or your computer, but it is so much more fun to watch the who's who of hockey live on the air on NHL trade deadline day.

Who will get the scoop first from any team around the league, but in particular the Leafs and GM Brian Burke?

Does Nick Kypreos have the edge over Darren Dreger? Or could The Score's Twitter "tweet" scoop all?

TSN will start at 8 a.m. through the 3 p.m. deadline and beyond. Sportsnet also goes at 8 a.m. The Score will start later, at 10 a.m.

No matter where you go, you will find insiders with cellphones glued to their ears, working their sources en route to the ultimate goal: Get it right and get it first -- even if only by a matter of seconds.

It is a Canadian television sports spectacle and you either love it or hate it. I love it and watch it all with remote in hand, flipping.

This day brings back a few fond memories for me.

At the deadline in 2000, my first with CTV Sportsnet, there was almost a New Year's Eve atmosphere in the newsroom. Scott Moore had everyone pumped up and motivated to deliver the best coverage first -- and deliver we did. If memory serves, when one player learned of his trade while watching our coverage, he hadn't even received the call from his agent yet!

Perhaps I'm a bit biased because it was a great day personally, but I believe that first deadline day of Sportsnet's existence changed the landscape of how this day is covered today. We won in the ratings, beating the established, solid sports leader, TSN. The following year coverage was ramped up across the board and the clear winner, regardless of TV ratings, hands down was hockey fans.

Forget Family Day -- the new holiday should be "National Hockey League Trade Deadline Day."

-- Jody Vance is a sportscaster and personality with Leafs TV. Her columns appear Mondays in 24 hours.


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