Raptors unveil new ad campaign to address myths

Tim Leiweke (USA TODAY SPORTS)

Tim Leiweke (USA TODAY SPORTS)

RYAN WOLSTAT, QMI Agency

, Last Updated: 12:24 AM ET

Sick of the Raptors being mocked for being “different” than American teams, for not having “the good cable,” for bad weather, for living in igloos and for using different coloured money?

Well, so is the franchise. GM Masai Ujiri has constantly railed about the lack of validity in “all that B.S. that people say about Toronto.”

But, instead of dwelling on the negativity, the franchise has opted to embrace its unique position and identity.

To that end, a new campaign was unveiled Wednesday celebrating the Raptors as — to borrow a phrase from the wildly popular Game of Thrones TV series — ‘Kings in the North.’ Only with this campaign, Canada’s lone franchise is being celebrated as: ‘We The North.’


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