Drake's great, but what about winning, Raptors?

Hip-hop superstar and Toronto native Drake was all smiles at Monday's Raptors press conference...

Hip-hop superstar and Toronto native Drake was all smiles at Monday's Raptors press conference announcing the musician's new position with the NBA franchise. (Ernest Doroszuk/QMI Agency)

STEVE BUFFERY, QMI Agency

, Last Updated: 7:57 PM ET

TORONTO - The highlight of the Raptors media conference on Monday at the Air Canada Centre came when a “journalist” told Toronto musician Drake he looked nice in blue.

But at least that hard-hitting observation gave us somewhat of a laugh ... I guess. It certainly brought home the fact that Monday’s presser was all about bells and whistles, and entertainment reporters, and not about actual performance on the court.

I understand this — from a marketing standpoint, bringing in the Toronto-born rapper as a team ambassador in advance of the 2016 NBA All-Star Game at the ACC is a smart move. It’ll give Raptors fans, at least young fans, something to chirp about.

But frankly, once you take off the rose-coloured glasses and look at the big picture, you realize that bringing in Drake is a move designed to deflect the fact that the Raptors are still a bit of a sad-sack outfit, a team that has been in existence for 18 years and hasn’t done much of anything.


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