Bad timing for LeBron calendar

This 2011 Cleveland Cavaliers calendar featuring LeBron James on the cover was printed and shipped...

This 2011 Cleveland Cavaliers calendar featuring LeBron James on the cover was printed and shipped before James left the Cavs and joined the Miami Heat.

QMI Agency

, Last Updated: 5:37 PM ET

It was a horrible decision that led to a Cleveland Cavaliers marketing blunder.

A Wisconsin company printed and shipped a 2011 Cavaliers calendar featuring former Cavs star LeBron James on the cover.

Just one small problem with that: James decided to take his talents to South Beach with the Miami Heat soon after the product was released.

Now the calendars, which go for US $14.99 a pop, are stuck sitting on store shelves.

"Some collectors may still want to revel in the team's heyday," Tina Facca, assistant professor of marketing at John Carroll University's Boler School of Business, told Cleveland.com.

"Those products will still sell."

Maybe, though probably not in Cleveland.

Perfect Timing has since pushed out a new Cavs calendar with Mo Williams on the cover.


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