On a day when a Wisconsin restaurant group severed ties with Ryan Braun, the disgraced Milwaukee Brewers slugger went on a local radio station Thursday to apologize to team ticketholders, the Milwaukee Journal Sentinel reported.
Braun, who is serving a 65-game suspension for his role in the Biogenesis performance-enhancing-drug scandal, has been calling fans with the message: "I hope my mistakes don't sour you on attending the games, being a fan."
The idea to make the calls was all Braun's, Brewers chief operating officer Rick Schlesinger said.
"He said, 'I'd like to call fans, but with an emphasis on ticket-buyers, mini-plan holders; reach out, apologize, listen,'" Schlesinger said. "We said, 'Great!' It was all his initiative. He didn't want publicity about it."
The fans he has spoken to have been skeptical that Braun was actually calling, but then have become receptive once they realize it is Braun, the Journal Sentinel reported.
Also Thursday, Braun was dropped by the SURG restaurant group -- a move that was not unexpected, according to the Business Journal of Milwaukee.
"We've appreciated the relationship we had with Ryan over the last several years, and the entire SURG family wishes him success in the future," said Michael Polaski, CEO and co-owner of SURG Restaurant Group.
Braun was linked to the restaurant group with Green Bay Packers quarterback Aaron Rodgers. The name of the restaurant -- 8-Twelve MVP Bar & Grill -- reflected the two players' numbers.
SURG said it will continue its relationship with Rodgers with its existing restaurant and with its plans for future establishments.
Braun released a statement saying he supported SURG's decision and wished the group luck.
His suspension also has cost Braun a shoe deal with Nike and a relationship with a convenience store.