The ESPN promo, showing the player in action, is accompanied by dramatic theatrical music and a deep voice over and goes like this:
“This is Alex Rodriguez. He’s got more home runs than any active player, three MVPs and the longest suspension ever looming over his head.
“He’s A-Rod. He’s the lightning rod and he’s about to take the stage.”
It’s running all this weekend as ESPN promotes it’s Sunday Night Game of the Week between the New York Yankees and the Boston Red Sox from Fenway Park.
Now, if a 60 Minutes report is true — that Rodriguez’s inner circle obtained and leaked documents implicating Milwaukee Brewers outfielder Ryan Braun and Yankees teammate Francisco Cervelli in the Biogenesis investigation — future ads could read: “He’s A-Rod. He’s A-Rat.”
David Cornwell, Rodriguez’s lawyer, denied 60 Minutes allegations calling allegations “untrue” and “another attempt to harm Alex — this time by driving a wedge between Alex and other players.”