Olympians to cash in
A few weeks back, Michael Budman, co-founder of Roots, a significant corporate backer of Olympic athletes, wondered aloud about the potential of gold-medal kayaker Adam van Koeverden to blaze new trails in building up the profile of amateur sports and amateur athletes in Canada. His company was interested in exploring a sponsorship deal with the 22-year-old Oakville native after van Koeverden won a bronze and gold in Athens, but he was waiting for van Koeverden to find himself representation.
Sep. 24: Full Story