June 7, 2007

Football Canada endorses True Sport Movement

Football Canada has endorsed the principles of True Sport, declaring Football Canada a member of the True Sport Movement.

True Sport is best known for partnering with Bell Canada to create the Bell Community Sport Fund, which distributes $1 million each year to sustainable community sport projects.

In declaring itself a True Sport organization, Football Canada aligns itself with the True Sport Principles, which include:

PRINCIPLES FOR SPORT:

• Go For It • Play Fair • Respect Others • Keep it Fun • Stay Healthy • Give Back

PRINCIPLES FOR COMMUNITIES:

• Recognize Sport as a Valuable Community Asset • Champion Ethical Conduct • Promote Inclusion • Strengthen Connections • Support Excellence • Foster Healthy, Active Lifestyles • Create Safe and Welcoming Environments • Celebrate Contribution

Visit www.truesport.ca for more information regarding True Sport. Football Canada is the National Governing Body of Canadian Amateur Football (tackle, touch and flag), whose mission is to initiate, sustain, and encourage programs, services and activities targeted at all levels, from novice to the elite, which foster safe and ethical participation in amateur football.